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Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.

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Nielsen's 

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Optimize your spend across channels and marketing drivers—maximizing ROI and accelerating growth. 

This Halloween

the candy aisle has a new frontrunner. 

Over the first four weeks of the season, shoppers picked up 31.2 million pounds of non-chocolate Halloween candy, surpassing 25.1 million pounds of chocolate.

Which Halloween Candy Do you Prefer?

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Circana’s LiveRamp Clean Room: Retail Intelligence

  • Writer: Yuval Aviyam
    Yuval Aviyam
  • Jul 3, 2025
  • 1 min read

LiveRamp and Circana have joined forces to deliver a powerful, data-driven strategy that unlocks third-party insights and delivering critical business intelligence.


This collaboration empowers users to seamlessly integrate rich data into their decision-making, offering a cost-effective solution to uncover deep consumer understanding, craft precise audience segments, activate targeting in innovative ways, and drive measurable, efficient outcomes.

Yuval Aviyam

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LiveRamp and Circana have joined forces to deliver a powerful, data-driven strategy that unlocks third-party insights and delivering critical business intelligence.

About the author

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