Lisa Maas is the principal and leader of Circana’s Innovation practice within Global Solutions. Lisa brings 29 years of expertise as a research and industry leader at Circana, where she plays a key role in developing growth strategies and delivering measurable business results for a wide range of clients. Her work focuses on helping clients refine their innovation processes by using insights into shopper behavior to identify untapped opportunities, prioritize promising new product ideas, and foster sustainable and impactful innovation. 

She also co-authors Circana’s annual New Product Pacesetters report, which highlights the top 100 food and beverage and top 100 nonfood CPG innovations each year.