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Solutions

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Uncover the right solution for your business in a few clicks.

Technology

Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.

SOLUTIONS

Liquid Data Go

Designed for small CPG businesses. 

Liquid Data Engage

Curated reports and guided analysis.

Liquid AI

Answer the most pressing business questions.

Liquid Data Collaborate

Data and analytics for a single source of truth. 

NCSolutions
is now part of Circana!

The power of NCSolutions (NCS) and Circana’s combined data means a larger pool of buyers and stronger media solutions for you. 

Nielsen's 

Marketing Mix Modeling

is now part of Circana!

Optimize your spend across channels and marketing drivers—maximizing ROI and accelerating growth. 

This Halloween

the candy aisle has a new frontrunner. 

Over the first four weeks of the season, shoppers picked up 31.2 million pounds of non-chocolate Halloween candy, surpassing 25.1 million pounds of chocolate.

Which Halloween Candy Do you Prefer?

Company

Resources

CPG Consumer Spend Tracker

Download our weekly U.S. consumer packaged goods sector monitoring report.

Learn

Blog

New strategies and tactics.

Press Releases

Circana's official announcements.

Media Coverage

Circana in the press.

Industry Rankings

Industry rankings vs. previous data period.

Case Studies

See how Circana can help your business grow.

Reports

Perspectives from our thought leaders.

Product Training

A curriculum to address your needs.

Analyst Reports

Solving challenges that matter to you.

Podcast: Growth Insights

Thought leaders giving growth insights.

Quick Insights

Consumer insights and buying trends.

Popular searches

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Lauren Cropsey

Lauren Cropsey

Principal, Industry Advisor, U.S. CPG

Lauren Cropsey is an industry advisor specializing in CPG and food & beverage at Circana. She delivers deep expertise on consumer and industry trends to inform business transformation.


In her prior role in Circana's Growth Consulting practice, Cropsey spearheaded data-driven, actionable strategies for Fortune 500 CPG and retail clients, leveraging Circana’s full suite of data and solutions. From revenue growth management to M&A to innovation strategy, her expertise helped companies navigate complex market dynamics to drive lasting growth in the industry.


Cropsey holds a BBA from the Wisconsin School of Business at the University of Wisconsin – Madison.

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