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Designed for small CPG businesses. 

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NCSolutions
is now part of Circana!

The power of NCSolutions (NCS) and Circana’s combined data means a larger pool of buyers and stronger media solutions for you. 

Nielsen's 

Marketing Mix Modeling

is now part of Circana!

Optimize your spend across channels and marketing drivers—maximizing ROI and accelerating growth. 

This Halloween

the candy aisle has a new frontrunner. 

Over the first four weeks of the season, shoppers picked up 31.2 million pounds of non-chocolate Halloween candy, surpassing 25.1 million pounds of chocolate.

Which Halloween Candy Do you Prefer?

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CASE STUDY

Uncovered $5M opportunity to improve brand distribution

uncovered-5m-opportunity-to-improve-brand-distribution

Snapshot

SOLUTION AREA

Analytics

SOLUTION

ShopperSights

INDUSTRIES

Home

CLIENT

Manufacturer

Case-study-bg.jpg

The Challenge

A leading bath tissue brand wanted to increase its distribution to more retail stores.
Insight

Insight

Circana supported the manufacturer with our ShopperSights solution. We provided the client a product potential index to show the brand’s highest likelihood of success across the greatest number of stores.

The Results

The result was a $5 million joint opportunity for the retailer and manufacturer, increasing the brand’s distribution from 200 to 1200 stores.

The Results
noise-pink-peach.jpg

$5M

Joint opportunity for retailer and manufacturer

200 to 1200 

Increase in store distribution for brand
​
Woman talking with team

Ready?

Contact us to find out how you can increase sales and market share, make better predictions, and increase profit.

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